18 years of front-end engineering focused on performance recovery, funnel optimization, and CMS architecture. I diagnose the problem, ship the fix, and deliver outcomes you can measure.

Diagnosed catastrophic load performance on a HubSpot CMS platform serving a national motorsport brand. Rebuilt the HubDB architecture from scratch, restructured template logic, and eliminated the render-blocking dependency chain causing the failure. The site now passes Google Core Web Vitals with verified real user data.
View case study →Built a custom HubSpot CMS landing page to support a targeted B2B marketing campaign. Used Sprocket Rocket to develop fully custom modules aligned with brand guidelines, optimized for lead capture, and responsive across all devices. Delivered a flexible, easy-to-edit page architecture the client's marketing team could maintain and iterate without developer support. Focused on conversion-driven layout, mobile-first performance, and clean module structure for ongoing campaign use.
Sole front-end engineer on a fast-moving SaaS platform. Resolved critical memory overload issues, optimized asset delivery, and built a reusable component system that reduced development cycles by 50%. Performance gains translated directly to infrastructure cost savings.
Built modular front-end components and 10+ responsive landing pages for high-traffic marketing campaigns. Collaborated cross-functionally with UX and paid media teams to optimize page-to-conversion flow. Campaigns generated 1,000+ qualified leads over 3 months.
HubDB architecture, template optimization, render-blocking resolution, and Core Web Vitals recovery for HubSpot-hosted sites.
Theme architecture, Liquid optimization, section schema design, and storefront performance tuning for Shopify and Shopify Plus.
Component system architecture, bundle optimization, memory leak diagnosis, and performance-focused front-end engineering for SaaS products.
Funnel friction analysis, landing page optimization, ad-to-page congruency review, and UX improvements tied to measurable conversion outcomes.
HubSpot CMS, Shopify, React, Vue. Performance audits to full implementations.